66BHP Creator Program

Create with 66BHP. Ride with purpose.

We collaborate with selected motorcycle creators who produce useful, original and engaging content for riders. If your audience, content quality and riding category align with 66BHP, we would like to hear from you.

Apply for Collaboration How the Program Works
01

Motorcycle-focused creators

02

Barter-based product collaborations

03

Performance-based continued support

Creator Collaboration

Content Categories

Ride.
Review.
Create.

Reels Reviews Touring Installation
66BHP Creator Network

Built around authentic motorcycle content.

About the Program

A collaboration program for serious motorcycle creators.

The 66BHP Creator Program is designed to build genuine, performance-oriented collaborations with motorcycle content creators.

Selected creators may receive an initial product bundle through a barter collaboration. In return, the creator is expected to produce agreed content that accurately presents the product, its use and the riding experience.

Continued collaborations are based on content quality, completion of agreed deliverables, audience response, professionalism and overall brand fit.

Who Can Apply

We work with creators across the motorcycle community.

Follower count is considered, but it is not the only selection factor. Content quality, trust, engagement and relevance matter more.

01

Motorcycle Reviewers

Creators producing detailed motorcycle accessory, riding gear and product-review content.

02

Reel & Short-Form Creators

Creators producing engaging riding, product, installation or lifestyle-based short videos.

03

Touring Creators

Riders documenting long-distance travel, luggage use, road conditions and touring experiences.

04

Performance Riders

Creators focused on braking, suspension, handling, motorcycle upgrades and performance products.

05

Installation Creators

Mechanics, workshop creators and technical channels producing useful fitment and installation content.

06

Motorcycle Community Pages

Relevant motorcycle pages, regional communities and enthusiast networks with genuine audience engagement.

How It Works

From application to collaboration.

Every application is reviewed individually. Submission of the form does not guarantee selection, free products or an immediate collaboration.

01

Submit Your Profile

Share your social-media links, audience information, riding category, location and previous content.

02

Profile Review

Our team reviews content quality, engagement, audience relevance, consistency and overall brand compatibility.

03

Collaboration Discussion

Selected creators are contacted to discuss the product, content concept, deliverables, timeline and usage rights.

04

Product & Content Execution

The approved product is sent and the creator completes the agreed content within the confirmed timeline.

05

Performance Review

Future support is considered based on content quality, audience response and professional completion of the campaign.

Selection Criteria

What our team reviews before selecting a creator.

01 Motorcycle content relevance
02 Originality and visual quality
03 Audience engagement quality
04 Consistency of posting
05 Professional communication
06 Brand and product suitability
07 Previous campaign execution
08 Regional and category relevance
Collaboration Model

Product support in exchange for agreed creator content.

Most initial collaborations are conducted on a barter basis. Selected creators receive an approved product or product bundle and complete pre-agreed content deliverables.

01

Product Selection

Products are selected by 66BHP based on the creator’s motorcycle, content category, audience and campaign requirement.

02

Agreed Deliverables

The number and type of reels, videos, stories, photographs or reviews will be confirmed before the product is sent.

03

Publishing Timeline

Content should be completed and published within the mutually agreed timeline unless an extension is approved.

04

Content Usage

Approved content may be reposted or used by 66BHP across its website, social media, dealer communication and advertising, subject to the agreed collaboration terms.

Creator Expectations

Professional, honest and useful content.

Our objective is not simply product placement. We want content that genuinely helps riders understand the product and its application.

01

Use the Product Properly

Understand the application, follow installation instructions and use the product in a suitable motorcycle or riding environment.

02

Be Honest

Present genuine observations and avoid unsupported, misleading or exaggerated performance claims.

03

Show the Product Clearly

Content should clearly show the product, application, key details and the overall rider experience.

04

Follow the Timeline

Communicate delays early and complete the agreed deliverables within the approved campaign period.

05

Disclose the Collaboration

Use appropriate paid-partnership, gifted-product or collaboration disclosure according to platform and advertising requirements.

06

Maintain Brand Safety

Collaboration content must not include unsafe riding, illegal activity, abusive material or inappropriate brand association.

Important Program Information

Please review before submitting your application.

Application does not guarantee selection or product sponsorship.

Products and collaboration terms are decided by the 66BHP team.

Follower count alone does not determine selection.

Incomplete, inactive or irrelevant profiles may not be reviewed.

Selected applicants will be contacted through the details submitted.

Creators must complete agreed deliverables before additional support is considered.

Creator Application

Submit your creator profile.

Complete the form with accurate profile, audience and content information. Our team will contact selected creators after review.

Before submitting

Keep these details ready.

01

Instagram, YouTube or other creator profile links

02

Current follower and average engagement details

03

Motorcycle make, model and year

04

Primary content category and preferred language

05

Previous collaboration or portfolio examples

06

Location and shipping availability