The 66BHP partner program

Products. People. Possibility.

Your market.Our drive.

Build the next riding market with 66BHP. Bring a fast-growing Indian motorcycle brand to your customers, with products, creative assets and practical launch support built in.

Discuss your marketExplore the opportunity
A motorcycle fitted with performance brake components
66BHP×YOUR MARKET
Product-led brandMarket supportLong-term partnership
100K+Paddock stands sold
6+Core product categories
PAN-INDIADirect market experience
B2B + D2CMulti-channel capability

A partnership that works both ways

Local ambition.
Shared momentum.

Our role extends beyond supplying cartons. We help an approved partner present, launch and grow the brand professionally. A strong partnership starts with the right fit.

What you bring

You know
your market.

For businesses ready to reach dealers, workshops and riders, and build a long-term presence.

  • You understand your local motorcycle market.
  • You already reach dealers, workshops or riders.
  • You can invest in opening inventory and reorders.
  • You can support customers and represent the brand.
  • You have a measurable market-development plan.
How partnership works
What we bring+

Support for
your next move.

  1. A broader product basket

    Serve garages, commuters, tourers and performance riders through one growing portfolio.

  2. India-based product advantage

    Access a developing product, manufacturing and sourcing ecosystem with competitive positioning.

  3. Launch-ready content

    Use approved product photography, videos, specifications and campaign creatives.

  4. Fitment and product guidance

    Get practical help with motorcycle-specific applications, product selection and customer communication.

  5. Clear market structure

    Territory, expectations and performance milestones are documented for long-term growth.

One brand. More ways to serve.

A portfolio for
the whole ride.

From everyday riding essentials to premium performance upgrades, serve the same motorcycle customer across multiple categories.

66BHP Super Paddock motorcycle platform

01 / Garage

Paddock & workshop

Everyday utility with broad motorcycle-market demand.

66BHP Storm X motorcycle rainwear

02 / Protection

Riding apparel

Practical protection for daily and touring riders.

66BHP VUMA S3 motorcycle mirror

03 / Style

Accessories

Premium upgrades that transform the motorcycle.

66BHP motorcycle product range

04 / Performance

Engineered upgrades

Products for riders seeking more control and capability.

66BHP Sealpac motorcycle luggage

05 / Touring

Luggage & travel

Ride-ready storage for daily use and long journeys.

66BHP rider apparel

06 / Everyday

Rider essentials

Accessible products with recurring retail potential.

66BHP motorcycle thigh bag in use

07 / Lifestyle

Built to move

A brand riders can use on and beyond the motorcycle.

A balanced mix of repeat-purchase essentials, upgrades and higher-value products.

From enquiry to launch

Your path
to market.

We evaluate every proposal based on market potential, operating ability and long-term commitment.

  1. 01

    Introduce

    Share your company, territory and existing network.

  2. 02

    Evaluate

    We review market potential and partnership fit.

  3. 03

    Plan

    Align products, inventory, commercials and targets.

  4. 04

    Launch

    Document the structure and activate the market.

Your market. Our next chapter.

Let's build
it together.

Start a conversation with the 66BHP export team. Tell us where you operate and what you want to build.

Start on WhatsApp export@lrlmotors.com