LRL Motors and 66BHP head office
A Brand Built by LRL Motors
About 66BHP

Built Around Riders. Driven by Performance.

66BHP is an Indian motorcycle performance and riding essentials brand created by LRL Motors. We develop and bring together practical, dependable and performance-focused products for everyday riders, touring enthusiasts and motorcycle workshops.

Explore Our Products Discover Our Story
01

Rider-focused product development

02

Built for Indian riding conditions

03

Performance and practical utility

Our Story

From helping riders choose better products to building a motorcycle brand of our own.

LRL Motors began with a clear purpose: to make better motorcycle products, guidance and support accessible to riders across India.

Our experience in motorcycle retail, customer support, workshops and product distribution gave us a close understanding of what riders actually need. We saw the difference between products that only look impressive and products that genuinely improve the ownership and riding experience.

That experience led to the creation of 66BHP — a brand focused on braking, suspension, motorcycle maintenance, touring equipment, riding essentials and performance upgrades developed around practical real-world use.

How We Work

Every product begins with a real rider requirement.

Our decisions are guided by usability, performance, reliability and the value a product adds to the motorcycle ownership experience.

01

Rider First

We evaluate products around real rider needs rather than relying only on specifications, trends or visual presentation.

02

Performance With Purpose

Performance should create better control, confidence, usability and enjoyment—not merely higher numbers on paper.

03

India Ready

Road conditions, climate, traffic, daily commuting and long-distance touring are considered while selecting or developing products.

What We Build

A growing ecosystem for better motorcycle ownership.

66BHP is building a focused range of products that supports riders from routine maintenance and garage work to performance upgrades, everyday commuting and long-distance touring.

View the complete product range
01

Braking

Street Pro, Race Pro, Street Plus and braking components

 02

Suspension

Performance suspension developed for control and confidence

 03

Garage Essentials

Paddock stands, maintenance products and workshop solutions

 04

Riding & Touring

Luggage, apparel, lighting and practical riding essentials
The 66BHP Approach

We are not building products only to fill a catalogue.

Understand the requirement

We listen to riders, workshops, dealers and our support teams to identify genuine product requirements.

Develop and evaluate

Products are assessed for fitment, usability, construction, performance and suitability for their intended application.

Improve continuously

Customer feedback and real-world experience help us refine products, packaging, information and after-sales support.

What We Stand For

The principles behind every decision we make.

01

Quality

Products that deliver dependable value for their intended use.

02

Transparency

Clear product information, specifications and communication.

03

Support

Practical guidance before and after a customer purchases.

04

Innovation

Continuous improvement in design, usability and presentation.

05

Responsibility

Building customer trust through consistent long-term actions.

06

Progress

Learning from riders and improving with every new development.

Where We Are Going

Building a motorcycle brand riders can trust for the long road ahead.

Our ambition is to make 66BHP one of India’s most dependable and respected motorcycle product brands—known not only for what we sell, but for the ownership experience we provide.

Explore 66BHP

Performance. Utility. Confidence.