Privacy Policy

This Privacy Policy applies to information collected through:

• The 66BHP website and Shopify-powered checkout.
• Customer accounts and order-management services.
• Telephone, WhatsApp, email and customer-support interactions.
• Returns, refunds, cancellations and warranty requests.
• Dealer, distributor, export and bulk-order enquiries.
• Job applications and recruitment communication.
• Advertising, analytics, forms, surveys and promotions.
• Social-media interactions where information is shared with us.

External websites and services

Our website may link to payment providers, courier companies, social-media platforms, distributor websites and other third-party services. Their collection and use of information is governed by their own privacy policies.

We encourage you to review the privacy terms of a third-party service before providing information directly to that provider.

For personal information collected through www.66bhp.com and our direct business operations, LRL Motors Pvt Ltd generally determines why and how that information is used.

Shopify provides the technology used to operate our online store and may process customer information on our behalf in accordance with its agreements, services and privacy terms.

Identity and contact information

• Name and customer-account details.
• Email address and telephone number.
• Shipping, billing and return addresses.
• Business name, GST details or organisation information where relevant.

Order and transaction information

• Products ordered, quantity, value and purchase date.
• Order number, invoice, payment status and transaction reference.
• Delivery status, return, refund and cancellation information.
• Discounts, store credits, promotions and loyalty-related information.

Motorcycle and product information

• Motorcycle make, model, year, variant and modifications.
• Product fitment and compatibility information.
• Photographs, videos or documents shared for product support.
• Installation, usage and troubleshooting information.

Support and warranty information

• Customer-service messages and enquiry history.
• Call, WhatsApp and email communication records.
• Warranty claim details, product serial or batch information.
• Inspection photographs, videos, reports and claim outcomes.

Technical and usage information

• IP address, browser type and device information.
• Operating system, network and approximate location information.
• Pages viewed, links clicked and products considered.
• Cart activity, checkout activity and referral source.
• Cookie identifiers and similar tracking information.

Marketing and preference information

• Email, SMS or WhatsApp marketing preferences.
• Products, categories and content that may interest you.
• Responses to campaigns, forms, surveys or promotions.

Job applicant information

• Resume, employment history and qualifications.
• Current and expected salary and notice period.
• Location, languages, portfolio and professional references.
• Interview notes and recruitment correspondence.

We may receive personal information:

• Directly from you when you place an order or contact us.
• When you create or update a customer account.
• From Shopify and services connected to our Shopify store.
• From payment providers confirming transaction status.
• From courier and logistics providers handling deliveries.
• From advertising, analytics and social-media platforms.
• From dealers, distributors or partners handling an enquiry.
• From fraud-prevention and security service providers.
• From publicly available business or professional sources.

Where another person places an order on your behalf or provides your details as a recipient, we may receive your name, address and contact information from that person.

Orders and fulfilment

• To receive, verify and process orders.
• To collect and confirm payments.
• To generate invoices and transaction records.
• To pack, ship, deliver and track products.
• To manage cancellations, returns and refunds.

Customer support

• To answer product and fitment questions.
• To provide order, delivery and after-sales assistance.
• To investigate complaints, missing items or damaged shipments.
• To process warranty, service and replacement requests.

Website and account operation

• To create and manage customer accounts.
• To maintain carts, checkout and login functions.
• To remember preferences and improve website usability.
• To diagnose technical errors and maintain security.

Business improvement

• To understand website and product performance.
• To improve product information and customer experience.
• To analyse returns, warranty claims and product quality.
• To plan stock, categories and market expansion.

Marketing and communication

• To send product, offer and campaign communication where permitted.
• To personalise advertisements and website content.
• To measure campaign effectiveness and customer engagement.
• To manage opt-outs and communication preferences.

Security and legal compliance

• To detect and prevent fraud, misuse and chargeback abuse.
• To enforce our Terms, policies and commercial agreements.
• To comply with tax, accounting and legal obligations.
• To establish, exercise or defend legal claims.
• To respond to valid requests from public authorities.

Depending on the nature of the interaction and applicable law, we may process personal information because:

• It is necessary to complete or manage a transaction with you.
• You have provided consent for a specific purpose.
• It is required to comply with a legal obligation.
• It is necessary to prevent fraud or protect systems and customers.
• It supports a legitimate business purpose that does not improperly override your privacy interests.
• It is required to respond to your voluntary enquiry or request.

Where we rely on consent, you may withdraw that consent for future processing by contacting us or using the available unsubscribe or privacy controls.

Withdrawal of consent does not affect processing already completed before the withdrawal and may not require deletion of information that must be retained for legal, accounting, warranty or dispute-resolution purposes.

We may disclose necessary information to service providers and other parties that help us operate our business.

Shopify and technology providers

Shopify powers our online store and may process order, customer, website and account information required to provide its services.

Payment providers

Payment gateways, banks and financial service providers may receive information required to authorise payments, detect fraud, process refunds and resolve transaction disputes.

Delivery and logistics partners

Courier, transport and fulfilment providers receive information such as the customer name, address, telephone number, order value and delivery instructions.

Communication and support providers

Email, telephone, WhatsApp, customer-support, CRM and notification providers may process information needed to communicate with customers.

Analytics and advertising providers

Analytics, search, social-media and advertising providers may receive cookie, device, activity or campaign information where permitted by applicable law and the customer’s privacy choices.

Manufacturers, brands and service partners

Information relevant to a technical, warranty or product claim may be shared with the manufacturer, supplier, service centre or brand responsible for assessing or resolving the matter.

Professional advisers

Accountants, auditors, insurers, legal advisers and consultants may receive information where necessary to provide professional services.

Authorities and legal disclosures

Information may be disclosed where reasonably necessary to comply with law, court orders, lawful government requests, regulatory obligations or to protect rights, property and safety.

Business restructuring

Information may be transferred as part of a merger, acquisition, financing, restructuring, sale of assets or transfer of business, subject to appropriate confidentiality and legal requirements.

Cookies are small files or identifiers placed on a browser or device. We and our service providers may use cookies, pixels, tags, local storage and similar technologies.

Essential cookies

These support necessary website functions such as security, login, cart, checkout, session management and fraud prevention.

Functional cookies

These help remember selections, preferences and certain website settings.

Analytics cookies

These help us understand website traffic, page interaction, conversion activity and technical performance.

Advertising cookies

Where permitted, these may be used to measure advertising, understand campaign performance and display more relevant advertisements.

Managing cookies

You may manage cookies through the cookie banner or privacy controls available on the website, where provided. You may also control cookies through your browser settings.

Blocking essential cookies may prevent the cart, account, checkout or other website features from working correctly.

Where permitted, we may use your contact information to send product updates, offers, new-launch information, cart reminders, surveys and promotional communication.

How to opt out

• Use the unsubscribe link in a marketing email.
• Reply with the available opt-out instruction where applicable.
• Contact our support team and request removal from marketing lists.
• Adjust available account or website privacy preferences.

Opting out of promotional marketing will not prevent us from sending essential transactional communication such as order confirmations, payment updates, shipping notifications, warranty communication or security notices.

Advertising platforms

Where legally permitted, we may use advertising services such as Google and Meta to measure campaigns, create audiences and display advertisements. These services may process cookie, device and activity information under their own privacy terms.

Online payment information is generally entered directly into the secure systems of the payment provider available during checkout.

We may receive limited transaction information such as:

• Payment method category.
• Payment status.
• Transaction or gateway reference.
• Amount paid or refunded.
• Fraud or risk status.
• Limited masked payment information where provided.

Payment providers, banks and card networks may independently collect and process payment information according to their legal obligations and privacy policies.

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and for applicable legal or business requirements.

Retention considerations may include:

• Order fulfilment and customer support.
• Returns, refunds and chargeback periods.
• Product warranty duration and technical support.
• Accounting, tax, GST and corporate record requirements.
• Fraud prevention and transaction security.
• Contractual obligations with customers and partners.
• Dispute, complaint and legal limitation periods.
• Consent and marketing-preference records.

When information is no longer reasonably required, we may delete, anonymise, aggregate or securely restrict it, subject to technical and legal limitations.

Anonymised or aggregated information that no longer identifies an individual may be retained for analytics, reporting and business improvement.

We use reasonable administrative, organisational and technical measures intended to protect personal information from unauthorised access, alteration, disclosure, loss or misuse.

Measures may include:

• Access restrictions and account controls.
• Password and authentication requirements.
• Secure website and checkout technologies.
• Restricted staff access based on business requirements.
• Service-provider and platform security measures.
• Monitoring for fraud, misuse and unusual activity.
• Secure disposal or deletion procedures where appropriate.

Your responsibility

You should use a strong and unique password, keep account credentials confidential, avoid sharing OTPs or payment credentials and contact us promptly if you suspect unauthorised activity.

Security incidents

Where required by applicable law, we will take appropriate steps to investigate a data-security incident, limit its impact and provide required notices to affected individuals or authorities.

Some of our technology, cloud, payment, analytics, communication and advertising providers may process or store information in India or in other countries.

This can occur because services such as Shopify and other international technology platforms operate infrastructure, personnel and service providers across multiple locations.

Where personal information is processed outside India, we rely on the applicable contractual, organisational, technical and legal safeguards used by us and our service providers.

Information may also be subject to the lawful access rules of the country in which it is processed, subject to applicable legal protections.

Depending on applicable law and the circumstances, you may be able to request:

• Confirmation of whether we process your personal information.
• Access to certain personal information associated with you.
• Correction of inaccurate or incomplete information.
• Updating of outdated account or contact details.
• Deletion or erasure of eligible personal information.
• Withdrawal of consent for future processing.
• Opt-out from promotional marketing.
• Information regarding how your data is used or disclosed.
• Review of an unresolved privacy-related grievance.

Identity verification

To protect customer information, we may request reasonable verification before processing an access, correction or deletion request.

Verification may include confirming an order number, registered email address, telephone number, delivery information or other details associated with the account or transaction.

Limitations

A request may be limited or refused where necessary to:

• Comply with accounting, tax or legal retention requirements.
• Complete an ongoing transaction or warranty claim.
• Protect another person’s rights or confidential information.
• Prevent fraud or maintain transaction-security records.
• Establish, exercise or defend legal claims.
• Comply with another permitted exception under applicable law.

How to submit a request

Send your request to support@lrlmotors.com with the subject line Privacy Request.

Please include:

• Your full name.
• Registered telephone number and email address.
• Relevant order number, where applicable.
• The specific request you want us to review.

Our website and products are intended for a general adult audience and are not directed specifically towards children.

A person who is not legally capable of entering into a purchase contract should use the website only under the supervision of a parent or legal guardian.

We do not knowingly seek to collect personal information from children for independent marketing purposes.

If a parent or guardian believes that a child has provided personal information without appropriate permission, they should contact us so that we can review the matter and take appropriate action.

When you apply for a job, we may use your information to:

• Review your suitability for the position.
• Verify experience, qualifications and references.
• Communicate about interviews and recruitment stages.
• Maintain recruitment and selection records.
• Consider you for another suitable position, where appropriate.

Applicant information may be shared internally with HR, management and the relevant department involved in recruitment.

If you are not selected, we may retain your application for a reasonable period for recruitment administration, legal compliance or consideration for another suitable role.

If you contact us regarding dealership, distribution, exports, supply, collaboration or another commercial relationship, we may collect:

• Company, ownership and contact information.
• GST, registration and business-identification details.
• Market, territory and dealer-network information.
• Financial, credit and commercial information where required.
• Contracts, quotations, purchase orders and payment records.

This information may be used to evaluate the opportunity, conduct checks, negotiate commercial terms, manage orders, provide support and maintain the business relationship.

We may update this Privacy Policy to reflect changes in our services, technology, business practices, service providers or legal obligations.

The revised Policy will be published on this page with an updated date.

Where a change materially affects how we use personal information, we may provide an additional notice where required or reasonably appropriate.

You should review this page periodically to remain informed about how we handle personal information.

This Privacy Policy is governed by applicable laws of India, including applicable data-protection, consumer-protection and e-commerce requirements.

We intend to update our practices as additional provisions, rules, standards or compliance requirements become applicable to our business.

Privacy complaints

If you have a privacy concern, please contact us first and provide sufficient information for us to identify and review the matter.

We will make reasonable efforts to investigate genuine privacy complaints and provide an appropriate response.

Jurisdiction

Subject to mandatory statutory rights and jurisdictional provisions, courts in Kochi, Kerala will have jurisdiction over matters arising from this Privacy Policy.